Our story

EAST is a Danish company that designs and produces private label products for the fashion industry. 

The company was founded in 2009 and has experienced a successful growth over the years. We are divided into four sales departments: EAST DK, EAST EU, EAST Nordic and EAST ESP. 

EAST DK and EAST Nordic are located in Ikast, Denmark. EAST EU has their offices in Dusseldorf and Berlin and EAST ESP is located in Barcelona. Our production office is located in Guangzhou, China.  


Being able to deliver the right product, at the right time at a competitive price requires a solid foundation. Our ambition is to do so without compromising the well-being of our employees and factory workers. 

Our employees are the core of EAST and they are our success. Our ambition is to have passionate and motivated employees - therefore we care about their well-being, and measuring their job satisfaction. 

We work fast and with the customer's requirements at the central focal point. But never at the expense of the human well-being in our value chain or the quality of the product. 


As a team our most important task is to satisfy our customers' requirements. Our customers are much more than just customers to us - they are business partners with whom we want and already have long-term collaborations with, all built on mutual trust. 

One of our absolute strengths is our speed in the sampling and production process. However, we never compromise on safety or product quality. It is a must for us that no one involved in the production suffers any kind of inconvenience.  

Our team in Guangzhou always use their expert knowledge to find the best solution. All solutions are cleared in a direct dialogue with our customers and follow the requested requirement


We have our standards which carry the core values of our company.

Our standards are that everyone is content with their day-to-day work, talk openly about expectations, challenges and keeping an open mind with regards to bringing value and openness to our customers.


We want to create value for our co-operation partners and be the leading private label supplier in selected markets while working dedicated to identify our social and environmental footprint.


Guangzhou, is the heart of our company. We are very proud of our staff in Guangzhou, where we have more than 200 employees.

This includes pattern makers, QC, fabric sources, merchandisers, a production team etc. in addition to our Chinese staff we have Danish specialists whose main focus is to create new systems for future growth.

We have EAST sample rooms near by our office where we make proto/samples. This gives speed and flexibility in our sampling process.